Another Way to Polish It

Bulgari, that iconic jeweler to stars knows a thing or two about making a grand statement.

The glamorous jeweler was established in Rome in the late 19th century by a Greek silversmith. Decade after decade, the stylish jewelry house continued setting the standards for timeless taste while developing a knack for staying relevant to the next generation of luxury consumer.

The magnificent collar shown above is from Bulgari's Cinemajia collection of Egyptian jewels and references to the world of film--specifically Elizabeth Taylor’s role in the 1963 film ‘Cleopatra’, during which she met Richard Burton.

How does any designer keep moving forward and yet leave a mark as undeniably recognizable as Bulgari? That is no small feat; it's almost a mysterious somethin'-somethin' that certain design houses have fallen into over time.

For Bulgari, in some way or another they cornered the market early on for pairing boldly colored gemstones together in daring take-no-prisoner combos. Furthermore, Bulgari began using cabochon
polished gemstones when no one else considered it chic to polish precious stones that way.

Egyptian gold pectoral inlaid with turquoise, lapis lazuli, carnelian, garnet, 12th Dynasty, reign of Senwosret II (c. 1887–1878 B.C.)
Mind you, the ancients, in particular, the swanky Egyptian pharaohs loved both cabs and bead polished gemstones. But it only became resurrected in modern times when Bulgari had the nerve to try those gemstone techniques on contemporary and very pricey jewelry.

The result? An almost cult-following from the day it was created through today. Every designer must find that certain something that will make their collections identifiable and stand the test of time.

What's yours? We'd love to hear your inspired ideas.


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